About Us
OUR EXPERTISE
OUR STORY
Hillcane is a marketing studio built for specialty coffee shops. We started in the Southeast, where some of the best local roasters and cafes were barely showing up in search or on Google Maps, and we kept seeing the same thing in market after market across the country. The coffee was never the issue. It was everything modern search couldn't see behind it.
OUR MISSION
Hillcane was founded by Jacob Mishalanie and Thomas Garner. Jacob has visited coffee shops across the country and knows what separates a real specialty cafe from a place that just sells coffee. Thomas has spent years working in SEO, Google, and AI search. Many coffee marketing agencies focus on making a website look good. We focus on the layer underneath it, the one modern search actually reads. In most cases, you can keep your current website. We just make sure it is built the way Google, Maps, and local SEO actually work today.
From the Founders
Our Process
HOW WE GET YOU FOUND
We pair real SEO and AI-search expertise with genuine coffee industry knowledge, so the right customers actually find your shop.
AUDIT
We start with a full technical audit of your website, Google Business Profile, Maps presence, and how AI search engines currently see your café.
Our Services
SEARCH-FIRST COFFEE MARKETING
01
LOCAL SEO
Technical SEO built for coffee shop websites
02
MAPS & GBP
Google Maps and Business Profile management
03
AI SEARCH
Structured data so AI engines see a real café
04
CONTENT
Neighborhood pages built to actually get found
Get in Touch
Let's Get You Found
Tell us about your coffee shop.